The BUY NZ Made Campaign

Chances are, if you shop at any major New Zealand retailer, you’ll have come across the Kiwi New Zealand Made trademark. Hundreds of businesses across Aotearoa proudly promote their products, services, and New Zealand–grown produce using this trusted symbol.

We’re proud to be a licence holder in the BUY NZ Made Campaign, displaying the NZ Made logo on the Radiata Pine products we manufacture here in Motueka.

To qualify for this privilege, manufacturers must ensure that the materials and processes used give the product its essential New Zealand character. That’s something we take seriously— our Radiata Pine products are designed, manufactured, and finished locally to the highest standard.

Over time, we’ve rebranded our range to feature the iconic Kiwi logo because we believe it represents more than where something is made — it stands for integrity, quality, and community. When you buy New Zealand Made, you’re supporting fair wages, safe working conditions, and keeping jobs right here at home.

You’re also helping pay a fellow Kiwi’s mortgage or rent, contributing to their grocery bills, and supporting their families and local communities.

The latest BUY NZ Made Campaign insights highlight how strongly both New Zealanders and global consumers value local manufacturing and services:

• 87% of New Zealanders recognise the iconic Kiwi trademark
• 87% of Kiwis often consider whether a product is NZ Made.
• 86% of Kiwis are willing to pay a premium for NZ Made.
• 92% of Kiwis seek out ethically manufactured goods.
• 75% of Kiwis believe NZ Made goods are more ethically produced.
• 64% of Kiwis prefer locally produced and grown products over imported ones.
• 75% of global consumers list brand origin as a key purchasing driver.

We’re proud to stand alongside other iconic Kiwi brands — such as Griffin’s Biscuits, Whittaker’s Chocolate, Bata Gumboots, Sanitarium, and Sealy Posturepedic Beds — promoting genuine New Zealand manufacturing, services, and produce both here and abroad.

You can view our full product range on our website or in store at leading retailers across the country. Just look for the BUY NZ MADE logo on our products.