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Whether you're planning a major project, need expert advice, or just have a quick question, our team is ready to help. We're here to make timber sourcing simpler, smoother, and more reliable, no matter the size of your needs. Let’s talk timber.
Harvey Hewetson
Managing Director
Richard Hewetson
Market Development
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FAQs
Where is New Zealand?!
New Zealand is a geographically diverse and beautiful country in the South Pacific Ocean. We’re home to the Lord of the Rings film sets, spectacular landscapes, and world-class food and wine, from lamb and venison to apples, seafood, and ice cream. We also grow a plentiful supply of plantation-grown Radiata Pine, known globally for its versatility, strength, and sustainability. Supported by a modern, export-oriented industry and excellent deep-water ports, New Zealand is ideally positioned to supply timber products to markets around the world.
How does NZ Pine supply compare to other countries?
New Zealand offers a combination of natural and operational advantages:
- Long-length clears: A disciplined pruning regime throughout the 25–30-year growth cycle produces high yields of long-length, defect-free timber rarely matched elsewhere.
- Efficient logistics: Most ports are within 100 km of sawmills, enabling export turnaround in as little as two days.
- Ease of doing business: Transparent trade practices and alignment with Western markets make New Zealand a straightforward, reliable partner.
- Innovation mindset: A culture of continuous improvement drives consistency, efficiency, and product advancement across the supply chain.
How does NZ Radiata Pine compare to other pine species?
New Zealand Radiata Pine is recognised as one of the most balanced and versatile plantation timbers in the world:
- Durability: It responds exceptionally well to treatment, enhancing strength and performance across interior and exterior uses.
- Sustainability: Most plantations are FSC® or PEFC™ certified and sustainably managed, ensuring responsible forestry at scale.
- Growth efficiency: With a 25–30-year rotation, Radiata Pine provides a predictable and renewable supply, growing far faster than many northern species
- Consistency and workability: Its straight grain and uniform texture make it easy to machine, glue, and finish cleanly.
- The all-rounder: Fast-growing, stable, and adaptable, NZ Radiata Pine delivers an ideal balance of quality, yield, and sustainability for modern manufacturing.
What makes Genia mouldings different?
Genia combines large-scale manufacturing capability with a specialist’s attention to detail. Our moulding plants operate at export volume while remaining agile enough to produce tailored profiles and finishes for individual markets. Every length is defect-cut, wrapped, and retail-ready, reducing waste, handling, and time to shelf. We partner closely with distributors to align production, packaging, and logistics, offering the confidence of a major supplier with the responsiveness of a focused manufacturer.
The benchmark in timber
Crafting timber since 1870